Flyers and Brochures – do they work?

Did Kindle kill the humble book? No, and neither has digital killed print advertising! A flyer (generally a single unfolded sheet) or a brochure (usually a folded sheet) still have a place in many businesses today. Digital marketing works but flyers and brochures are still big sellers. Why?

Here’s our take, flyers and brochures get used in many ways for various businesses. They are a cheap way to advertise a special for a short time, especially to a targeted audience, such as show handouts, letterbox drops, PO Box inserts and compendiums.

Save time and resources by advertising and/or informing without having to talk directly to the end user by providing product and service information: countertop product information, tour details, directions and usage instructions. They are highly useful as a reminder and reference for products and services like menus, rate cards and opening times. 

Flyers and brochures are tactile and left around, reinforcing your brand and product/service many times over at the same initial cost (no click charges like online).

With premium products/services, a quality piece of print on a heavier stock and professionally designed artwork reinforces that superior quality. It often helps justify the higher price of the product/service. Think about being handed a standard copy weight paper flyer, obviously produced and printed in the office, asking you to come on a tour, visit an attraction or sell a product, versus a high gloss full-colour card which has a body and great images inviting you to look as you feel the thickness of the stock between your fingers and thumb – which are you likely to read and keep hold of AND be positively influenced by?

You can’t poke a digital device into houses or businesses in an area you want to market your products or services to, but you can leave a flyer or brochure. An advert on a digital screen is usually moved away from quickly where a flyer or brochure hangs about on coffee tables, counters, desks, dashboards and handbags and gets to give subtle subliminal reminders about its content.

Not everyone is tech-savvy. There are still plenty of old-school people around who don’t go online much but are still influenced by print. Who knows, your flyer makes you take centre stage on the fridge door in someone’s house for many years to come and not be swiped away.

A flyer or brochure can reinforce information already given by chatting to a customer, “Here, please take one of these; you’ll find more information here”, and this actually serves to reinforce the knowledge you shared and form that relationship you need to gain a customer.